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Company plans to offer value to shoppers next
May 5, 2009
By: TOM BRANNA
Editor
Avon Products, Inc. reported first-quarter 2009 total revenue of $2.2 billion, 13% lower than that of 2008’s first quarter. Beauty sales in the first quarter 2009 were 12% lower versus the prior-year period, but increased 5% on a local-currency basis. Beauty units increased 2%, and units overall were flat with the prior-year quarter. Active representatives grew 7%. Andrea Jung, chairman and CEO, remarked, “We plan to leverage the inherent advantages of our direct selling business ...
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